Sesame Street has long stood as a barometer for cultural trends, so it only makes sense that the brand has a standalone existence in the increasingly influential children’s SVOD space. This week, Sesame Workshop introduced Sesame GO, a new ad-free paid service that streams full-length episodes of the TV series.

Powered by Kaltura MediaGo OTT Solution, GO is available as a web service through any internet browser, and it is also optimized for tablets and mobile devices.

The latest full-length TV episodes of Sesame Street will be up for instant viewing as will hundreds of episodes from prior seasons and Sesame Classics Volume 1 and 2.

The subscription service, which will set parents back US$3.99 per month or US$29.99 per year, also includes episodes from seasons one and two of Pinky Dinky Doo, the animated series for children ages four to six produced by Sesame Workshop and Cartoon Pizza.

Full-length episodes of Sesame Street have been staples in the kids on-demand and online worlds, with streaming deals already in place with Netflix, Amazon and Hulu, and the brand’s YouTube channel topped more than one billion views last year.