Why Disney is pushing further into the preschool mobile space
Just as the prevalence of touchscreen devices grows among preschoolers, so too is Disney's continued investment in interactive content experiences. This week in the UK, Disney unveiled its-new Disney Junior Play app for iOS smartphones and tablets - a timely launch considering nearly 10% of UK kids receive their first mobile phone by age five and a quarter of British kids under the age of eight have tablets.
April 24, 2014
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