Pre-Easter US toy sales increase

New data from research firm The NPD Group reveals that US toy sales got a 3% boost in the four-week lead-up to Easter 2014 versus the same period in 2013, thanks to warmer weather experienced during the holiday, which occurred three weeks later than last year.

By Jeremy Dickson

May 12, 2014

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arts and crafts, building sets, seasonal toys, The NPD Group, US toy sales, Wicked Cool Toys

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Pre-Easter US toy sales increase

New data from research firm The NPD Group reveals that US toy sales got a 3% boost in the four-week lead-up to Easter 2014 versus the same period in 2013, thanks to warmer weather experienced during the holiday, which occurred three weeks later than last year.

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