L.A.-based agency Lawless Entertainment has been named the exclusive North American licensing agent for Atlantyca Entertainment’s beloved children’s book series Geronimo Stilton.

Among an expected range of licensed consumer products Lawless will work to produce in partnership with Italy’s Atlantyca are toys, games, arts & crafts, apparel, costumes, homewares, stationery and novelty items.

Both companies will look for new opportunities around the property as they exhibit together at next month’s Licensing International Expo in Las Vegas.

As the rights holder for the brand and all of its franchises, Altantyca has successfully taken Geronimo Stilton across multiple platforms including apps, TV, the web, home entertainment and live events.

Since being launched in 2000 by Italian publisher Edizioni Piemme, Geronimo Stilton books have been distributed in 150 countries worldwide, selling more than 100 million copies.

Under publisher Scholastic, book sales in the US have surpassed 17 million copies.