NPD: Millennial women dominate US toy purchases

Recent financial reports from Mattel and Hasbro show that girls are heavily influencing company sales, and now a new NPD report shows that millennial women are the most powerful buying segment for the industry, accounting for 26% of all American toy sales.
By
May 21, 2014

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

TAGS:
, ,
About The Author

// Author Page

Search

Menu

Brand Menu