Endless Alphabet creator spells out success tactics

For millions of preschoolers, 12 minutes could be all it takes to learn a new word or two. That’s how long the average tot is spending on Endless Alphabet, the popular app from San Francisco-based mobile startup Originator. The self-funded and profitable company of five is led by CEO Rex Ishibashi, who gave iKids a lesson in both analytics and staying ahead of the curve in an overly crowded educational app market.
By
May 22, 2014

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