When it comes to toys in the UK, the World Cup is winning
The FIFA World Cup kicks off in Brazil on June 12, and the tournament has already made an impression on the UK toy market by representing a third of industry growth since the start of 2014. The collectors are particularly out in throngs, as themed stickers and cards make up 93% of all toy merchandise linked to the event, says NPD Group.
June 5, 2014
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