Why we’re due for a Reading Rainbow revolution

When Reading Rainbow launched as an iPad app two years ago, it soon topped the charts in America with almost 15 million books read and videos watched to date. But the brand's everlasting popularity hasn't necessarily translated into a world of avid readers. A new multi-million dollar Kickstarter campaign demonstrates exactly why there can be a future in eBooks for kids.
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June 12, 2014

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