Movie Licensing: The Sequel

With more misses than hits like Frozen lately, many US retailers have grown leery of feature film-based L&M programs. But the studios are banking on a new emphasis on quality over quantity to keep them coming back.

By Brendan Christie

June 24, 2014

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TAGS:

B.O.O.: Bureau of Otherworldly Operations, Disney, DreamWorks Animation, Frozen, How to Train Your Dragon 2, Iron Man 3, Licensing, My Little Pony Equestria Girls, The Amazing Spider-Man 2, Warner Bros.

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