In a new broadcasting partnership, Germany’s Your Family Entertainment kids TV channel is set to launch across the Middle East and North Africa (MENA) through Dubai-headquartered satellite platform My-HD.

YFE is a 24/7 channel for kids ages three to 13 and families that produces and licenses animation and live-action programs and films. It currently holds one of the largest independent program libraries in Europe including popular series’ Fix & Foxi, Digswell, and Enid Blyton.

Since launching in 2012, My-HD now reaches more than 170 million viewers in more than 22 countries across MENA and beyond through a strategic partnership with Arabsat.

The platform, which currently has a suite of more than 57 channels, claims to be the first and only low-cost direct-to-home (DTH) TV platform serving MENA.

It’s partnership with YFE comes after former KidsCo CEO Paul Robinson was tapped to lead YFE in March and expand the channel’s global TV presence beyond German-speaking Europe.