Dora and SpongeBob are setting down major roots in West London’s tourist core next year. Nickelodeon Viacom Consumer Products has partnered with Florida-based Entertainment Retail Enterprises to launch the UK’s Nickelodeon flagship specialty retail store at No. 1 Leicester Square (pictured, exterior rendering).

With plans to open in Q2 2015, the multi-level store will feature multimedia and interactive elements to showcase well-known kids properties such as Dora, SpongeBob and the Teenage Mutant Ninja Turtles. The shop will also feature products from select global licensees.

Nickelodeon and Entertainment Retail Enterprises have teamed up this year to open Nickelodeon stores in both Panama and Riyadh. Saudi Arabia will get a second retail location by the end of 2014, in Jeddah. And even more stores are planned to launch throughout 2015 and 2016 across five continents.