New York-based network batteryPOP has secured brand partnerships with Major League Soccer (MLS) and HarperCollins Children’s that will see the kids cross-platform network host new custom channels featuring content from each brand.

The brand sponsorships, respectively, are meant to inspire kids to boost their daily activity, and their interest in reading.

MLS has signed on to provide content from its series Anatomy Of A Goal, Top 5 and MLS Trivia.

HarperCollins Children will provide a range of content, including the How a Book is Made series, “how-to” videos, book trailers and interactive videos. Just in time for Halloween, batteryPOP is collaborating with HarperCollins Children’s to create original content on the site around the Zombie Chasers series.

The new custom channels give brands the opportunity to connect with batteryPOP’s demographic of kids ages six to 12. The network provides a safe place for kids to view aggregated, original and branded short-form content.

These new partnerships fall in line with batteryPOP’s goal of growing its kids content, having recently added six new animated and live-action shows to its lineup.