Distributor Cinedigm has inked a deal with Vimeo to bring new releases from its catalog to the online video platform, starting today with My Little Pony Equestria Girls: Rainbow Rocks.
Over the next year, Cinedigm will release a number of films exclusively and non-exclusively on Vimeo On Demand, and the two will collaborate on joint marketing efforts to promote the titles.
Cinedigm controls a catalog of more than 52,000 films and television series, making it one of the largest players of its kind in North America.
The deal was brokered by Sam Toles, VP of content acquisitions and business development for Vimeo and Yolanda Macias, Cinedigm’s EVP of acquisitions, forecast, planning and digital sales.
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