Nothing Succeeds Like Access

When it comes to the kids industry incorporating academic research into product and content development it's all about gaining access to relevant studies and journals. Is it as difficult as traditional assumptions make it out to be? The answer is yes and no.

By David Kleeman

November 6, 2014

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About The Author

Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.

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Nothing Succeeds Like Access

When it comes to the kids industry incorporating academic research into product and content development it's all about gaining access to relevant studies and journals. Is it as difficult as traditional assumptions make it out to be? The answer is yes and no.

READ THE FULL STORY

About The Author

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