How YouTube is changing the face of toy marketing

From the mag: Ahead of Toy Fair 2015, Kidscreen looks at how a new class of toy tastemakers and popular unboxing channels are disrupting the world of toy marketing. In this evolving landscape, the seat of power is being filled largely by kids like the lively eight-year-old behind EvanTubeHD (pictured).
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February 9, 2015
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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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