Rocket Licensing prepares Smurfs for launch in UK, Ireland
Belgium-based International Merchandising, Promotion & Services has appointed London's Rocket Licensing as the exclusive agent in the UK and Ireland for the Smurfs brand.
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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