Hare Jordan campaign to make a comeback

Michael Jordan and Bugs Bunny first teamed up 23 years ago for this co-branding slam dunk.

By Patrick Callan

February 11, 2015

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Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Hare Jordan campaign to make a comeback

Michael Jordan and Bugs Bunny first teamed up 23 years ago for this co-branding slam dunk.

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