UK-based Mind Candy (Moshi Monsters) is ramping up marketing efforts for its World of Warriors mobile game, which features historical characters from knights and ninjas to Vikings and Apaches.

The goal of the UK-based campaign is to drive downloads and build brand awareness by educating boys seven to 12 about the World of Warriors backstory and app, which launched last year on Android and iOS.

The marketing campaign starts next week and runs until the end of July. It includes a 30-second TV commercial that will air more than 7,000 times on Cartoon Network, Disney XD, CITV and other nets, cinema advertising that will hit 700 UK screens and a You Tube ad anticipated to rack up more than two million views on targeted channels. In addition, Topps trading cards for World of Warriors will be available at retail as of April 9.

Also on the licensing ticket for World of Warriors in 2015 are toys from Flair, Giochi Preziosi and Moose, and global publishing partners Penguin will roll out official guides and sticker books in June. The publisher has plans to follow that up with a range of non-fiction titles and action-adventure novels.

In addition, CPLG Nordic and CPLG CEE were recently appointed to rep World of Warriors in their respective regions.