To mark the international growth of its educational games, and to better reflect the DNA of its hit property, China-based app developer TribePlay is rebranding as Dr. Panda.

The rebrand comes as the indie developer marks 40 million installs for its Dr. Panda educational apps, making Dr. Panda the third-largest developer of paid kids apps on iOS (behind Toca Boca and Disney), according to Q4 rankings from App Annie.

Along with better reflecting the franchise, the rebrand is part of the company’s goal to grow the IP on the global stage. The kids app developer is planning to extend move the property beyond mobile apps and into entertainment and licensing.

Its suite of open-ended games are known for honing kids’ creative skills through activities that encourage discovery and exploration, as opposed to scoring and competition.

Proving to hold global appeal, Dr. Panda is also the top kids’ app publisher in China, with a large install base coming from the US. As the apps do not rely on language or text to advance gameplay, they can be played by kids across the globe.

There are currently 20 apps in the mobile franchise, including Dr. Panda’s Restaurant, Dr. Panda’s Supermarket, Dr. Panda’s Hospital and the company’s newest game, Dr. Panda Ice Cream Truck.