Disney Princess ramps up at US retail

With Cinderella and a new Frozen short making box-office waves, DCP is launching a new licensing program to put Disney Princess in the retail spotlight.
March 24, 2015
About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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