Interactive hybrid toys plan to pack a retail punch in 2015

From the mag: Toys that marry virtual and real-world play head back to the retail ring.

April 9, 2015

TAGS:

Anki, Anki Overdrive, Color Alive, Crayola, digital-physical games, Easy Animation Studio, Google+, Mattel, Sick Bricks, Spin Master, Toy Fair 2015, View-Master

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Interactive hybrid toys plan to pack a retail punch in 2015

From the mag: Toys that marry virtual and real-world play head back to the retail ring.

READ THE FULL STORY

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About The Author

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Interactive hybrid toys plan to pack a retail punch in 2015

From the mag: Toys that marry virtual and real-world play head back to the retail ring.

READ THE FULL STORY

TAGS:

About The Author

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