London-based Nurture Rights has tapped IVS Group as the UK master plush licensee for Dinosaur Roar!, its preschool brand based on the bestselling book by Paul and Henrietta Stickland.

IVS Group will develop and produce a new range of Dinosaur Roar! plush, as well as a selection of wooden toys, activity toys and novelty items.

In the UK, IVS Group will handle retail distribution and and sales on its own e-commerce site, while internationally Nurture Rights works on securing distribution in other territories via museums and other agents.

The initial product line will feature preschool-friendly large plush, beanie plush, a buggy toy, hand puppet and chomper toy. Plans are also in the works to expand the range with a line of wooden toys, a pull-along Roar! and a wooden dominoes set.

IVS joins a group of licensees already producing product for the brand, including Trade Mark Collections, Paul Lamond Games and Shreds.

The property is based on the book of the same name first published by Ragged Bears Publishing in 1992 that has since sold more than five million copies worldwide.