In a move that expands the digital content library of its exclusive Fireman Sam hub on Amazon.com, Mattel has released Fireman Sam: Hero Adventures, a new Android preschool app from its HIT Entertainment division.

The US$1.99 app is available exclusively on the Amazon Appstore and through Amazon’s FreeTime Unlimited subscription kids service on its Fire tablets and  new Fire HD Kids Edition tablet.

Fireman Sam: Hero Adventures is the third app based on the iconic UK-based property to launch on Amazon.com after the successful launches of Fireman Sam: Junior Cadet and Fireman Sam: Fire and Rescue from P2 Games.

With Fireman Sam as their personal guide, Mattel’s new app lets kids become heroes through rescue missions in the air, on land and in the sea in the fictional Welsh town of Pontypandy.

The app features new unlockable characters, awards and short videos from the Fireman Sam TV series, which continues to be a top-rated program airing in 155 countries worldwide in more than 35 languages.

Fireman Sam’s Amazon hub currently features TV episodes, movies, eBooks, books, toys and apps.