BOTI Global picks up worldwide toy rights for Miffy

BOTI Global has snagged master toy rights for classic preschool property Miffy from IP owner Mercis.
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May 26, 2015
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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