Discovery Kids zeroes in on boys six to 12

Looking to capitalize on its unique real-world brand, Discovery Kids is repositioning to focus more narrowly on boys six to 12, with a little help from a new global consumer products program.

By Patrick Callan

June 5, 2015

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Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Discovery Kids zeroes in on boys six to 12

Looking to capitalize on its unique real-world brand, Discovery Kids is repositioning to focus more narrowly on boys six to 12, with a little help from a new global consumer products program.

READ THE FULL STORY

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