From the mag: Why Mexico’s licensing market is heating up

It's not only the temperature that's rising in Mexico right now. The country's US$1.3-trillion economy, second only to Brazil's in Latin America, is showing signs of warming up when it comes to entertainment licensing.

By Patrick Callan

June 5, 2015

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TAGS:

Cartoon Network, consumer products, Disney, Licensing, Licensors, Mattel, Mexico, retail, retailers, Tycoon Enterprises, Warner Bros. Consumer Products

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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From the mag: Why Mexico’s licensing market is heating up

It's not only the temperature that's rising in Mexico right now. The country's US$1.3-trillion economy, second only to Brazil's in Latin America, is showing signs of warming up when it comes to entertainment licensing.

READ THE FULL STORY

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