Brit publishing startup Lost My Name, creator of the hit personalized picture book The Little Boy/Girl Who Lost His/Her Name, has scored US$9 million in funding from Silicon Valley and entertainment venture heavyweights.

Led by tech giant Google’s investment arm (Google Ventures), the financing round attracted contributions from US venture capital firms Greycroft and The Chernin Group, as well as investment bank Allen & Co.

The Little Boy/Girl Who Lost His/Her Name has sold  600,000 copies in 135 countries over the last two years. Designed to tell a unique story based on each child’s name, the book follows along as a boy or girl wakes up one morning to find his or her name has gone missing. Readers must rediscover their name, letter by letter, as the tale unfolds. Each book is created on the Lost My Name website, where parents enter their child’s name to generate a personalized story book that’s printed and shipped right to their front doors.

Lost My Name vaulted into the public spotlight in the UK last year, when it received the highest equity deal in the 13-year history of Dragons’ Den, a hugely popular TV format in which budding entrepreneurs pitch their ideas to wealthy investors.

With the new financing, Lost My Name will continue to scale its business globally, including in the US market. A second publishing project is also in the works and slated to launch this fall. This new picture book will touch on themes of belonging, offering brand-new personalized features.