Disney merges consumer products and interactive

Disney has combined two of its core business divisions - consumer products and interactive - into a single Disney Consumer Products and Interactive Media (DCPI) arm in an effort to better meet changing consumer preferences in a technology-driven marketplace.

By Patrick Callan

June 30, 2015

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TAGS:

Disney Consumer Products, Disney Interactive, Jimmy Pitaro, Leslie Ferraro, The Walt Disney Company

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Disney merges consumer products and interactive

Disney has combined two of its core business divisions - consumer products and interactive - into a single Disney Consumer Products and Interactive Media (DCPI) arm in an effort to better meet changing consumer preferences in a technology-driven marketplace.

READ THE FULL STORY

TAGS:

About The Author

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