Small fingers, big insights: Mobile app design and preschoolers

By now, to say that tablets and mobile apps are popular among young kids is superfluous, akin to saying they like sweets. Yet new research out of UK-based Dubit sheds some light on the surprising digital competencies of under-fives and how app makers can best target this demo.

By David Kleeman

July 16, 2015

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TAGS:

apps, developer, Dubit, media research, media studies, mobile, preschool

About The Author

Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.

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Small fingers, big insights: Mobile app design and preschoolers

By now, to say that tablets and mobile apps are popular among young kids is superfluous, akin to saying they like sweets. Yet new research out of UK-based Dubit sheds some light on the surprising digital competencies of under-fives and how app makers can best target this demo.

READ THE FULL STORY

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