Hello Kitty taps new licensing agent for Russia, Ukraine
Japanese lifestyle licensor Sanrio has tapped Russian licensing agent Megalicense International to represent its global property Hello Kitty in Russia and Ukraine.
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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