Disney, Mattel merge physical and virtual play in new Cars app

Exactly one month since Disney merged its consumer products and interactive businesses, the mega-division has released Cars Daredevil Garage,  a new toy-integrated app that syncs with Mattel's 2015 line of diecast cars.
July 31, 2015

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu