Entertainment rakes in biggest licensing take in 2014

Driven by Disney's vast portfolio of properties, a new LIMA-commissioned report reveals that the character/entertainment sector topped global retail sales of licensed merchandise in 2014 with a 44% market share - or US$107 billion of a US$241.5-billion total.

By Patrick Callan

July 31, 2015

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TAGS:

Disney, Licensing, LIMA, toys

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Entertainment rakes in biggest licensing take in 2014

Driven by Disney's vast portfolio of properties, a new LIMA-commissioned report reveals that the character/entertainment sector topped global retail sales of licensed merchandise in 2014 with a 44% market share - or US$107 billion of a US$241.5-billion total.

READ THE FULL STORY

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