Playmobil scores first North American license with the NHL
After 40 years as one of the world’s leading toycos, iconic Playmobil is making a play in the North American licensing arena, thanks to a deal with the National Hockey League.
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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