Turner Broadcasting is welcoming former BBC Worldwide exec Ian McDonough to the role of  SVP and managing director, Northern Europe, where he will lead the broadcaster’s business across the UK, Nordics and Baltic region.

At BBC Worlwide, McDonough was EVP for the CEMA region (Central Eastern Europe, Middle East and Africa), where his responsibilities spanned television channels, content sales, consumer products, production, digital and home video. He also held a global remit for BBC Worldwide channels commercial strategy.

McDonough will be responsible for leading the growth and development of Turner’s operations across its kids and general entertainment portfolio, also overseeing CNNI distribution and commercial operations. He has been tasked with identifying areas for driving revenues and profits, overseeing P&L and ensuring consistency and strategy for the region.

McDonough will be based in London, reporting directly to Turner Broadcasting’s EMEA President, Giorgio Stock.