Disney-owned Lucasfilm is teaming up with seven A-list partners as part of a far-reaching global promo campaign for Star Wars: The Force Awakens, which hits US theaters December 18.
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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