K’Nex campaigns for more STEM-based girls toys

Toyco K'Nex is delving deeper into the STEM toy space with the launch of girl-skewing Mighty Makers and a corresponding video marketing initiative.

By Wendy Goldman Getzler

August 17, 2015

TAGS:

girls building toys, K'Nex, marketing, MIghty Makers, STEM, YouTube

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