The increasingly popular emoji concept is getting another treatment in the kids entertainment space, thanks to Denmark-based licensing agency Ink Global and its brand-new animated series Mojicons.

Currently in production, the 52 x 11-minute series is the brainchild of renowned Russian creators Alexander Romanetz and Viacheslav Marchenko.

The series takes a behind-the-scenes look at the internet world, which happens to be inhabited by a zany group of clueless emoticons known as the Mojicons. After a digital villain steals the @ symbol, the Mojicons embark on a dangerous quest to restore their internet universe and learn about it, too.

Ink plans to turn the series into a global cross-media franchise.

The series announcement follows yesterday’s acquisition by Canada’s Studio Licensing of emoji merch rights from Germany’s emoji Company and Bavaria Media. Saban Brands and toyco Jakks Pacific also have a multiplatform property in the works based on emoji called Emojiville. A TV series, toy line and web series are currently in development.