Retailer Primark and smash-hit property Minions stole the show last night in London at The Licensing Awards 2015, hosted by popular UK actor Alexander Armstrong.
More than 1,400 industry professional (retailers, licensees, licensors and suppliers) were on hand at the event—now in its 10th year and created by The Licensing Source Book Europe (part of Max Publishing)—at London’s prestigious Grosvenor House Hotel.
Here’s a look at this year’s winners:
Best preschool licensed property
- Peppa Pig from eOne
Best TV licensed property
- Teenage Mutant Ninja Turtles from Nickelodeon & Viacom Consumer Products
Best film licensed property
- Minions from Universal Studios Partnerships & Licensing
Best gaming or new media licensed property
- Minecraft
The best classic licensed property
- Barbie from Mattel UK
Best retailer of preschool licensed products (age 0-5)
- The Entertainer
Best retailer of kids’ licensed products (age 6-16)
- Primark
Top retailer award
- Primark
Best licensed toys or games range
- Shopkins master toy range from Flair Leisure Products
Best licensed dress-up or partyware range
- Frozen light-up princesses range from Rubie’s Masquerade
Best licensed preschool apparel range (age 0-5)
- Star Wars baby range for Mothercare from Dennicci
Best licensed children or adult apparel range
- Minions boys range for George@ASDA from Cooneen by Design.
Best written, listening or learning range
- Classic Winnie the Pooh collection from Egmont Publishing
Best licensed paper products or stationery range
- Despicable Me greeting cards, calendars and giftbags range from Danilo Promotions
Best licensed giftware range
- Mr. Men and Little Miss Grow Kits from Gift Republic
Best licensed food or drink range
- Minions ice cream range from Icefresh Foods
Best licensed home décor, tableware or housewares range
- Ted Baker Rosie Lee collection from Portmeirion
Best licensed brand range
- Kellogg’s vintage health and beauty range from Mad Beauty
The innovation award
- Historic royal palaces fashion collection No.4 from Hobbs
Best brand licensed property
- Ted Baker
Best music or celebrity licensed property
- One Direction from Modest! Management
Best sports licensed property
- Rugby World Cup 2015 from The Legacy Agency Elite Sports Properties
Best retailer of adult licensed products
- Primark
The radar award
- Shop Direct
Best licensed marketing communication award
- The Gruffalo Forestry Commission Trails
Honorary achievement award
- Laurence Prince, founder and md of Danilo Promotions