American Greetings Properties rebrand marks entertainment focus

American Greetings Properties has changed its name to American Greetings Entertainment to emphasize the company's focus on Care Bears and the development of other multiplatform characters and entertainment IPs.
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October 6, 2015
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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