With Playmation launch, Disney evolves the notion of gaming

With its official launch this past weekend, Disney's Playmation sets out to redefine a toys-to-life category that's now worth US$4 billion at American retail. Disney Consumer Products & Interactive Media's VP of strategy and business development lays out Playmation's game plan.
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October 9, 2015
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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