Hasbro gets fashionable & nostalgic with European licensing deals

Hasbro is in many ways looking to the past to further its future licensing activities across Europe. The company is reviving Stretch Armstrong, Action Man and Mr. Frosty (pictured), along with signing new lifestyle products licensees for My Little Pony and Transformers.

By Wendy Goldman Getzler

October 13, 2015

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

Unlock this article plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

TAGS:

BLE, Brand Licensing Europe, Hasbro, Licensing, retro toys, toys

About The Author

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2025

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu