China, Brazil, Mexico, Russia poised for growth in licensed toys

Licensed toy sales are up across the board in all 32 markets covered by London-based research firm Euromonitor International. Additionally, licensed playthings now claim 27% of all sales in the global toy market.
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October 15, 2015
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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