Licensees worldwide stake claim on hit Japanese property Yo-Kai Watch

As Yo-Kai Watch enters North America and Europe, the boy-skewing property looks to replicate its US$2-billion Japanese licensing success
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October 15, 2015
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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