Mind the gap? The science behind gender & digital play will surprise you

Who knew that girls want the funny stuff, while boys crave personalization? When it comes kids, preconceived notions about their playtime are from universal. New PlayScience research analyzes and debunks gender perceptions in the interactive space.

By Wendy Goldman Getzler

October 20, 2015

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TAGS:

apps, boys' properties, gender, girls' properties, Kid Appeal, mobile, personalization, PlayScience

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