Can toys-to-life gaming competitors share the wealth this holiday?

With 160% growth in sales over last September, and numbers expected to rise into Q4, you can say the US toys-to-life segment has cause for celebration this holiday season. Still, analysts warn that popularity poses a risk of cannibalization. Can LEGO Dimensions differentiate itself enough from close competitor Disney Infinity 3.0 and market-leading Skylanders? It's definitely game on.
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October 22, 2015

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