Build-A-Bear Workshop gets personal with PercyVites
A new partnership between custom video producer PercyVites and US retailer Build-A-Bear Workshop will let kids create their very own personalized digital furry friends.
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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