In a bid to further meet industry demand for entertaining and enriching kids content, L.A.-based Genius Brands International (GBI) has agreed to sell approximately US$4.3 million in common stock and warrants to investors and company management.

The private placement is expected to close around November 3, 2015, issuing investors 4.3 million shares at US$1 per share with a five-year term from the closing date at US$1.10 per share price.

GBI, which produces hit kids shows such as Thomas Edison’s Secret Lab, Secret Millionaires Club and Baby Genius, expects the financing will help strengthen its existing brands and provide opportunities to acquire new children’s IP.

Net proceeds from the stock resale will cover general working capital purposes including brand marketing, acquisition and development of new properties, licensing expansion and acquisition of content and marketing for GBI’s just launched Kid Genius channel on Comcast’s Xfinity On Demand service.

Chardan Capital Markets served as placement agent for the stock offering.