New toy line taps into apps – and the past – to get kids to read

New toy line INVICTA Challenge aims get kids reading more by combining both physical and digital playthings. The IP owner and toy industry vet Jim Murphy discusses his history-inspired brand, which just launched at Amazon and Barnes & Noble.

By Patrick Callan

November 4, 2015

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Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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New toy line taps into apps – and the past – to get kids to read

New toy line INVICTA Challenge aims get kids reading more by combining both physical and digital playthings. The IP owner and toy industry vet Jim Murphy discusses his history-inspired brand, which just launched at Amazon and Barnes & Noble.

READ THE FULL STORY

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