MishMosh, a new content aggregation platform created in consultation with youth entertainment and digital agency Fuel Entertainment, has entered the busy children’s SVOD market initially as a free, ad-supported iOS app featuring content from partners like Nat Geo Kids, DHX Media and Pickatale books.

The service has launched as a kid-safe environment for curated entertainment and educational content, and MishMosh features a customized interactive interface that changes intuitively according to the age of the user.

Category themes in MishMosh include videos, eBooks, articles, pictures, geography, famous people, science, music, food, polls, quizzes, puzzles and games.

Kids can earn badges and rewards for exploring and sharing, while families can customize their selection of content tailored by MishMosh.

Among the platform’s titles from DHX are Samurai Syber-Squad, Sabrina The Teenage Witch, Paddington Bear, Naturally, Sadie, Madeline, The Littles, Horseland, Frank’s Feet, The Knights of Busytown, Bo On The Go! and The Adrenaline Project.

Exclusive content from MishMosh’s editors and upcoming new partners will be available soon, along with an ad-free subscription option in Q1 and an Android version.

The launch comes as major SVOD services Netflix and Amazon are being challenged by an endless number of new platforms, including recent launches from Cupcake Digital, Houghton Mifflin Harcourt and Cinedigm.