Longtime Disney streaming TV exec Skarpi Hedinsson will have his eyes on forward-looking digital technologies as he steps into his new role as chief technology officer at Disney/ABC Television Group.

Hedinsson, who most recently served at Disney/ABC Television Group as SVP, technology & platform, digital media, will grow product offerings for viewers and the company’s distribution and advertising partners. He will implement tech strategies for the group’s consumer- and business-facing products and services, with a focus on the use, optimization and replenishment of current and new technology solutions. In doing so, he will report into John Frelinghuysen, EVP of digital media, strategy & business development, while partnering with Renu Thomas, the group’s newly appointed EVP of media operations, engineering and IT.

In Hedinsson’s prior role, he was responsible for managing technology and platform-product development for network sites and apps, which included the launch of the WATCH ABC, WATCH Disney and WATCH ABC Family services. He and his team also designed and built the Full Episode Player for ABC.com and the ABC Player App (now WATCH ABC) for iOS devices.

Hedinsson first joined Disney in 1998 working in Seattle, Washington for ESPN.

In related news, ABC Family has announced that the network will officially be renamed Freeform starting January 12, coinciding with the season premiere of its most popular series, Pretty Little Liars, and the world premiere of its new original series, Shadowhunters.